In this blog, we are going to focus the question- what is the ideal process of UX/UI making the product viral in the world? This is something that we usually avoid about discussing anything ideal instead of contradictory category. Although, we're keen to discuss & share our ideas regarding- to make products viral on the stage of UX/UI. Here's what we are discussing about-
What Is The Essence Of Virality?
The concept “virality” is all about fast & easy self-promotion of the product among the users as it spreads from one person to another one plus no special efforts are needed in order to support the process. The Organic growth of this kind of products is coming out from sharing, recommendations, as well. To make the product viral is a kind of dream for any customer who sets up it on the market, therefore, any web designer who is interested in creating something triumphant as well as widely known.
From initially & traditionally, the production of the product regarding “virality” as in it was entrusted to advertisers & marketologists as they analyze the targeted audience, research the market & develop the strategies and working on it accordingly. After that, they directly or indirectly stimulate the users to share & create the product and its solid presence in the marketplace.
In the arena of promotion, it is a well-known law that has one of the best advertising is word-of-mouth, which is based on personal recommendations. The strategy as well as meaning in order to make the products viral that can be taught out and agreed upon not only when the product is created, nevertheless, much earlier on the stages of its physical or even conceptual creation.
But now, the virality has gone far beyond the marketing process, specifically, when it comes to web & app design products. The practice shows that there are some things in order to consider & some mechanism in order to apply in the process of UX/UI design in order to make the products more or less viral, which means promoted by users, hence saving time, efforts & money on marketing.
Pre-Design Storage
The designer knows very well that “pre-design” stage is one of the pivotal stages as the time for actual work on design creation. The design should be based on solving problems & bestowing positive experiences. This is not only the visual but also psychological thing. The “pre-design” stage is crucial for any kind of product, but if you have the goal to make your product viral, as it requires even more attention as well as deeper analysis.
Check out the list of some crucial things in order to consider at that stage in the facet of the potential virality of the product.
Finding out the key features & start working on it.
One of the biggest mistakes with the products that have not become really successful & well-known is that the attempt to solve a slew of problems at the same time. This kind of method does not require deep & a complex analysis at the pre-design stage, but it can be a bit confusing for the users who will not be able to distinguish the real aim of the product at once. First of all, define clearly who is your core or targeted audience, and what are their major pain & how can you help them. It is quite easy to forget about the concept “virality” although you may create a great multi-functional product. It would be better to add functionality as well as expand the targeted audience step by step instead of to start everything together at the same moment.
Knowing & Analyzing the targeted audience & their emotional potential response.
After knowing & analyzing your targeted audience, now you have to promote your products through word-of-mouth. By doing so, you should touch their souls & feelings regarding this. Thus, you should realize their prior requirements as well as typical demographic features in order to create the noticeable emotional response that they would like to share with others.
Supporting with the simple plus original idea, which unites people.
Numerous practical examples are out there as in how simple ideas that are based on something wide-spread requirements, wishes & hobbies rocketed to success. You can also consider some social media platforms such as Instagram, which has started with the simple services of sharing images, or Pinterest that has started with the simple storage for interesting links. Right now, they have large multi-purpose services that are not only for personal but also for basic needs, and this is something fast & easy way.
Creating a unique solution of wide-spread issues.
There are two effective methods in order to make the products fast promoted, nonetheless, they are first among all that are based on the decision if you are aiming at both long-term as well as short-term perspective. In case, if you want to create a long-term product, which is going to become viral. Therefore, creating a unique solution of wide-spread issues. It is pivotal to focus on originality but not copying. Do not create the second copied social networking website. Try something to create which solves a problem that could not be solved earlier.
Thinking over the element of fun & entertainment.
People would love to when they are offered not merely deeply serious things, nevertheless, the elements of the game or fun. Although highly scientific or business-like product which embrace some elements of fun that will make the product more widely discussed.
Creating the requirement of using folks for achieving users' objectives.
One of the most efficient techniques that approved itself in several ways. In case, if you create the great product, the quality of the product can make people more talk about it & it will attract some attention. Once you start promising the person something useful & beneficial, they start acting to satisfy their requirements. At the same time in order to attract the people to use the product & services directly.
Above-mentioned points would better to be decided & agreed upon before actually start the process of UX/UI design so that on that stage, you can polish the strategies that you have been working on them for so long by tactical steps.
UX Design Stage
In the procedure of UX design for potentially viral products what your aim is in order to create the positive user-experience. In actual, it is needed for any UX, but the viral one is vital. Just follow the following steps:
- Creating the illusion of the choice
- Thinking about the feeling of the game
- Bestowing the heart & soul to the product
- Providing the crucial functions right when they are needed
- Making the connection with social networking easy, fast & solid
UI Design Stage
The stage- UI Design is quite more important. This is something more about the visual representation of the web or app product, hence, it is easier to think about there's nothing to do here due to the most important basics of virality must have already been completed at UX stage. In addition, numerous important points are out there that can expand & enforce the virality of the product on this stage.
- Making the products (the web or app product) good-looking & stylish
- Ensuring the interface is not overloaded
- Reviewing & iterating in order to obtain the most efficient solutions
- Preferring UI elements that are simple, original & clear
- Including interesting animation & transitions
- Providing intuitive interface & natural interaction
- Including high-quality graphic elements
Wrapping up: Utility vs. Aesthetic Looks
If you consider how to make the products viral right from the very first steps of creating & designing the concept. It is easy to get into two well-known traps. One of them is to think that “virality” is the feature of only useful products- that means visual representation does not matter.
On the other hand, if you want to make your products viral, then the only thing is “visual features” that really matters. We highly recommend you to keep a balance between two. This is the fact that why it is important as well as include different tactics at all the stages of the design process. It doesn't mean you have to apply all the positions mentioned in the particular design stage as depending upon the nature of the product, targeted audience, as well.
What Is The Essence Of Virality?
The concept “virality” is all about fast & easy self-promotion of the product among the users as it spreads from one person to another one plus no special efforts are needed in order to support the process. The Organic growth of this kind of products is coming out from sharing, recommendations, as well. To make the product viral is a kind of dream for any customer who sets up it on the market, therefore, any web designer who is interested in creating something triumphant as well as widely known.
From initially & traditionally, the production of the product regarding “virality” as in it was entrusted to advertisers & marketologists as they analyze the targeted audience, research the market & develop the strategies and working on it accordingly. After that, they directly or indirectly stimulate the users to share & create the product and its solid presence in the marketplace.
In the arena of promotion, it is a well-known law that has one of the best advertising is word-of-mouth, which is based on personal recommendations. The strategy as well as meaning in order to make the products viral that can be taught out and agreed upon not only when the product is created, nevertheless, much earlier on the stages of its physical or even conceptual creation.
But now, the virality has gone far beyond the marketing process, specifically, when it comes to web & app design products. The practice shows that there are some things in order to consider & some mechanism in order to apply in the process of UX/UI design in order to make the products more or less viral, which means promoted by users, hence saving time, efforts & money on marketing.
Pre-Design Storage
The designer knows very well that “pre-design” stage is one of the pivotal stages as the time for actual work on design creation. The design should be based on solving problems & bestowing positive experiences. This is not only the visual but also psychological thing. The “pre-design” stage is crucial for any kind of product, but if you have the goal to make your product viral, as it requires even more attention as well as deeper analysis.
Check out the list of some crucial things in order to consider at that stage in the facet of the potential virality of the product.
Finding out the key features & start working on it.
One of the biggest mistakes with the products that have not become really successful & well-known is that the attempt to solve a slew of problems at the same time. This kind of method does not require deep & a complex analysis at the pre-design stage, but it can be a bit confusing for the users who will not be able to distinguish the real aim of the product at once. First of all, define clearly who is your core or targeted audience, and what are their major pain & how can you help them. It is quite easy to forget about the concept “virality” although you may create a great multi-functional product. It would be better to add functionality as well as expand the targeted audience step by step instead of to start everything together at the same moment.
Knowing & Analyzing the targeted audience & their emotional potential response.
After knowing & analyzing your targeted audience, now you have to promote your products through word-of-mouth. By doing so, you should touch their souls & feelings regarding this. Thus, you should realize their prior requirements as well as typical demographic features in order to create the noticeable emotional response that they would like to share with others.
Supporting with the simple plus original idea, which unites people.
Numerous practical examples are out there as in how simple ideas that are based on something wide-spread requirements, wishes & hobbies rocketed to success. You can also consider some social media platforms such as Instagram, which has started with the simple services of sharing images, or Pinterest that has started with the simple storage for interesting links. Right now, they have large multi-purpose services that are not only for personal but also for basic needs, and this is something fast & easy way.
Creating a unique solution of wide-spread issues.
There are two effective methods in order to make the products fast promoted, nonetheless, they are first among all that are based on the decision if you are aiming at both long-term as well as short-term perspective. In case, if you want to create a long-term product, which is going to become viral. Therefore, creating a unique solution of wide-spread issues. It is pivotal to focus on originality but not copying. Do not create the second copied social networking website. Try something to create which solves a problem that could not be solved earlier.
Thinking over the element of fun & entertainment.
People would love to when they are offered not merely deeply serious things, nevertheless, the elements of the game or fun. Although highly scientific or business-like product which embrace some elements of fun that will make the product more widely discussed.
Creating the requirement of using folks for achieving users' objectives.
One of the most efficient techniques that approved itself in several ways. In case, if you create the great product, the quality of the product can make people more talk about it & it will attract some attention. Once you start promising the person something useful & beneficial, they start acting to satisfy their requirements. At the same time in order to attract the people to use the product & services directly.
Above-mentioned points would better to be decided & agreed upon before actually start the process of UX/UI design so that on that stage, you can polish the strategies that you have been working on them for so long by tactical steps.
UX Design Stage
In the procedure of UX design for potentially viral products what your aim is in order to create the positive user-experience. In actual, it is needed for any UX, but the viral one is vital. Just follow the following steps:
- Creating the illusion of the choice
- Thinking about the feeling of the game
- Bestowing the heart & soul to the product
- Providing the crucial functions right when they are needed
- Making the connection with social networking easy, fast & solid
UI Design Stage
The stage- UI Design is quite more important. This is something more about the visual representation of the web or app product, hence, it is easier to think about there's nothing to do here due to the most important basics of virality must have already been completed at UX stage. In addition, numerous important points are out there that can expand & enforce the virality of the product on this stage.
- Making the products (the web or app product) good-looking & stylish
- Ensuring the interface is not overloaded
- Reviewing & iterating in order to obtain the most efficient solutions
- Preferring UI elements that are simple, original & clear
- Including interesting animation & transitions
- Providing intuitive interface & natural interaction
- Including high-quality graphic elements
Wrapping up: Utility vs. Aesthetic Looks
If you consider how to make the products viral right from the very first steps of creating & designing the concept. It is easy to get into two well-known traps. One of them is to think that “virality” is the feature of only useful products- that means visual representation does not matter.
On the other hand, if you want to make your products viral, then the only thing is “visual features” that really matters. We highly recommend you to keep a balance between two. This is the fact that why it is important as well as include different tactics at all the stages of the design process. It doesn't mean you have to apply all the positions mentioned in the particular design stage as depending upon the nature of the product, targeted audience, as well.